90 styles • Variable font

Rules Serif

The Collection

· 5 Families

AaBbCc 012345 6789?!,.

Sampler

Features
Color
Background

Long years ago, before the evil days had dawned,

Features
Color
Background

Long years ago, before the evil days had dawned,

Features
Color
Background

Long years ago, before the evil days had dawned,

Features
Color
Background

Long years ago, before the evil days had dawned,

Features
Color
Background

Long years ago, before the evil days had dawned,

Features
Color
Background

Long years ago, before the evil days had dawned,

Features
Color
Background

Long years ago, before the evil days had dawned,

Features
Color
Background

Long years ago, before the evil days had dawned,

Glyphs

Cap Height

X-Height

Baseline

Descender

a

Uppercase

Lowercase

Digits

Punctuation & Symbols

Information

Rules Serif is the serif reinterpretation of the Rules font family. It channels a refined, editorial spirit while maintaining the structural rigor and versatility of its grotesque roots.

Reworked in 2024, Rules Serif introduces a sharp, elegant texture through its finely tapered serifs and crisp terminals. This update expands the family’s range of weights and widths, allowing designers to move fluidly between expressive headlines and dense, readable paragraphs. Rooted in Swiss Modern design tradition, Rules Serif maintains precise vertical rhythm, controlled contrast, and strong typographic presence. Its sharp features bring clarity and sophistication to every setting, making it ideal for both immersive reading and striking typographic composition.

Built for high performance across print, web, and apps, Rules Serif is equally at home in body text, editorial design, book typography, or bold display settings like posters and signage.

Credits & Details

Designed by
Matthieu Salvaggio, Tim Vanhille
Released in
2025
Developed for
Latin European Languages
Export
TTF, WOFF

Supported languages

Pairs well with

View Pairings